Muzak, a leading provider of in-store music, messaging and branded sensory media, announced a new music solution for Qdoba Mexican Grill today. After nine years of partnership, the fast casual Mexican chain has engaged Muzak to develop a completely custom music solution that is fresh, unique and innovative.
The program was designed by Alex Espinosa, Muzak audio architect. "The food and atmosphere at Qdoba is hip, emerging and fresh," he said. "This isn't a restaurant that should be playing Mariachi. I concentrated on blending several musical styles that appear very diverse -- but put together, make a lot of sense and tell a great story."
Karen Guido, vice president of marketing for Qdoba, has her own take. "We want to feature a mix of songs that blend hip, authentic Mexican music with the best sounds from the North American music scene," Guido said.
Muzak's custom programming now plays in all of Qdoba's corporate-owned restaurants and many franchise locations, with plans to roll the program out to remaining franchise locations in the coming months.
Muzak also designs, installs and services corporate location indoor and outdoor custom sound systems.
