Fresh Ideas to focus on local store marketing

NEW ORLEANS -- A 15-year industry veteran with experience in both restaurants and hospitality has formed Fresh Ideas Marketing Group Inc, a specialized agency focusing on local store marketing.

"Everyone in the industry knows about LSM, but it seems only the people who take it seriously are those who survive, or better yet, thrive when the economy struggles," said David Stidham, founder and president of Fresh Ideas Marketing Group Inc.

Fresh Ideas Marketing Group offers comprehensive LSM research, planning, execution and customized training seminars for restaurant operators from single-unit owners to 5,000-unit chains and up.