PORTLAND, Ore. — Taco Del Mar has announced its selection of R/West as the burrito chain's new marketing agency.
R/West will provide strategic planning, creative design, interactive strategy and design and public relations services for Taco Del Mar. 320-calorie burrito campaign launches
Out of the gate, R/West launched Taco Del Mar's 320 Calorie Burrito this month with 30-second TV and radio spots, a promotional Web site, billboards and in-store creative materials. The campaign positions the 320 Calorie Burrito as the "new miracle food." Billboards feature clever copy such as "Because celery tastes like celery" and "Leave the rabbit food to the rabbits." Television and radio spots showcase how the everyday Joe is a "calorie burning machine" by performing mundane, labor intensive office tasks — picking up the phone (burns 3 calories), opening spreadsheets (.05 calories) or walking to the copier (12 calories).
