JACKSONVILLE, Fla. — Firehouse Subs received Top 10 honors for overall customer satisfaction, according to the 2008 Sandelman & Associates' Quick-Track study. This is the fourth time in five years that Firehouse Subs has placed in the Top 10.
According to the study, Firehouse Subs placed eighth out of 141 chains on overall customer satisfaction "excellent rating." In addition, Firehouse Subs placed in the Top 3 on four characteristics: taste or flavor of the food, quality of the ingredients, appeal to kids and temperature of the food.
The awards are based on the quarterly syndicated Quick-Track research program conducted by Sandelman & Associates, a San Clemente, Calif.-based market research firm that tracks consumer trends for the restaurant industry. The Quick-Track Awards of Excellence are based on ratings provided by the study's respondents on chains they visited in the past three months. In all, Quick-Track surveyed more than 93,800 quick-service restaurant users in 75 U.S. markets during 2008.
