McDonald's beats Starbucks in consumer preference survey | FastCasual.com

McDonald's beats Starbucks in consumer preference survey
Tags: Burger/Steak/BBQ, Coffee / Specialty Beverages, Operations Management, Professional Services
February 12, 2009

Pew Research Center: A recent Pew Research Center Social & Demographic Trends survey asked Americans the following question: "Just for fun: Would you prefer to live in a place with more McDonald's or more Starbucks?"

McDonald's won 43 percent to 35 percent (the remainder had no preference) in a telephone survey among a nationally representative sample of 2,260 adults, conducted Oct. 3-19, 2008.

The survey also found:

More men than women chose McDonald's (46 percent to 41 percent)
Adults 65 and above chose McDonald's (48 percent), while 18-to-29 year olds chose Starbucks (49 percent)
People with annual incomes of $75,000 and above tended to choose Starbucks (48 percent), while those with incomes below $30,000 went with McDonald's (45 percent)

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