BOSTON — Au Bon Pain said it will add 200 units to the chain through expansion into Kuwait and Thailand.
The company has signed master franchise agreements with two corporations, including an existing Thai franchisee, to expand Au Bon Pain's presence around the world.
"Our goal is to expand strategically with the right partners, not simply growth for growth's sake," said Sue Morelli, Au Bon Pain president and chief executive. "We believe that our partners in Kuwait and Thailand understand our brand, and have the experience, commitment and resources to lead our growth in key global markets."
Au Bon Pain has signed franchise agreements with the following corporations:
The Sultan Center: A publicly traded corporation with 3,500 employees, TSC is Kuwait's largest independent retailer with a 15-percent share of the country's retail market. TSC will introduce Au Bon Pain to the Middle East and North Africa, with plans to open 100 units within the next 10 years. With ten major retail outlets and a portfolio of convenience stores, TSC's other businesses include restaurants, fashion, telecommunications, and security.
ABP Thailand: An Au Bon Pain franchisee for more than nine years, the company will expand the presence of the brand in Thailand to 100 units within the next five years.
"Au Bon Pain has strong international brand recognition due to our presence in airports, hospitals, and college communities," said Bernard Platt, Au Bon Pain senior vice president franchising.
